Born in Libya Raja Najat Ibrahim Rayes, lives in Italy for the past 30 years. First models wearing her designs walked the runway all the way back in 2010. Inspired by her native roots, early life’s mesmerizing surroundings such as art, antiques and beautiful carpets that her father made, she launched the company 'Rujji' in 2013.
Bright colours, silver-thread cotton, loom-made silk and embroidery are the key to Rujji’s charm, and its main ingredients are fabrics that are produced on the domestic market, directly from Tripoli.
She uses traditional materials like patterned cotton, silk and silver but she mixes old and new merging her country’s past and present. Most of the materials are custom made since Raja often gets ideas for fabric that are completely out of use, or on the opposite totally new, so one cannot get them pre-made.